WORX Axis—Commercial
A re-cut above the rest.
The WORX team had a great, emotional commercial spot already shot and on the air for their Axis saw. But when you make a good product, you want to show it off. And thus, we were brought in to help create a benefit-driven product spot that showed off more of the Axis…without requiring an additional shoot.
We combed through the existing footage and, collaborating directly with the product team and Big Spoon Industries, scripted and designed a concise and compelling broadcast commercial that not only captures the features and power of the Axis, but highlights the innovation and intricacy of the tool in 3D product animations.
Produced by Big Spoon Industries.
Our Contributions:
- Strategy & Concept
- Script & Copywriting
- 3D Modeling
- 3D Animation
- Title Design & Animation
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