White Castle—Web Ad

 

Queuing up some cravings.

If you have a microwave, you have a turntable. White Castle captured their sliders in a treatment reminiscent of red carpet glam-cams, but the footage needed a little extra oomph to really strut its stuff.

We tagged in to bring the glam treatment to the microwaveable sliders, showing them off in fun, seasonal styles that highlighted their ingredients and energy. Oh, and because slider-lovers are social-lovers, we made this bad boy in a lot of different ratios so White Castle could hit their fans across social channels.

Produced in partnership with Blue Chip and Another Country.

Our Contributions:

  • Executive Production
  • Concept & Style
  • 3D Animation
  • 2D Animation & Motion Graphics
  • Illustration & Design
  • Sound
 

Classic Cheese

 

Select Final Frames

 

Jalapeño Cheese

 

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Ratios for Social Media

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WTTW / WFMT Holiday ‘23—Animated Short