Shyft—Promo/Explainer
Shifting the flavor landscape.
When it came time to introduce and explain their innovative flavor-shifting canned cocktails to potential retailers, Shyft wanted a tool that not only explained the drinks’ magic (or science), but took viewers on a ride.
Through a mix of 2D and 3D, this short and sweet rollercoaster of an animated promo video teases the experience of sipping on Shyft.
Agency: Atypikal
Our Contributions:
- Style & Concept
- Script & Copywriting
- 3D Animation
- 2D Animation & Motion Graphics
- Illustration & design
- Producing
- VO Casting & Directing
- VO & Sound
