Qualcomm ‘AI For Radar’—Story
Navigating the future with style.
The world has talked for years about self-driving vehicles, but Qualcomm has been doing more than talk about it. The team at Qualcomm Technologies recognized that autonomous vehicles are only as safe and effective as their ‘sight’ is strong. So, they’ve been researching and developing solutions that help a car see and safely navigate the world.
When it came time to share their insights and breakthroughs, they asked our partners at Syinc and us to help them out. Building off of the new Qualcomm Technologies brand and style guidelines, we shaped an informational video to illustrate the importance and advancements of using diverse sensors for autonomous driving. We converted this highly complex and technical concept into an entertaining and digestible visual story that not only fits the Qualcomm brand system but elevates it.
From character design and development to finding creative ways to illustrate the invisible…and of course slipping a little slice of beautiful Chicago in there, we had a great time on this one.
Agency: Syinc
Original music from Garreth Spinn
Our Contributions:
- Executive Production
- Concept & Style
- Scriptwriting
- Character Design
- 2D Animation & Motion Graphics
- Illustration & Design
- Custom Music
- Voiceover Direction
