Caring Ambassadors—PSA Campaign
Spreading the word to spread the cure.
Did you know that 71 million people worldwide are living with chronic hepatitis C? Did you know it is curable? Even if you did, you probably didn’t know that almost all of the restrictions facing individuals seeking said cure were abolished last year. What does that mean? That millions of individuals are suffering from a disease that is not only curable, but they have access to the cure and they aren’t even aware.
We were honored to work with the inspiring non-profit organization, Caring Ambassadors, to build a campaign that spreads awareness. Awareness of a disease that impacts every community. Awareness of the cure. Awareness of your right to the cure. To get the word out in the most efficient and engaging manner, we made a custom, 3D animated video the cornerstone of the campaign and equipped Caring Ambassadors with the additional tools and insights to help them launch and utilize the video effectively.
Other campaign package elements included:
social media roll-out strategy consult
custom graphics, GIFs and copy for social media roll-out
poster/print version of the messaging
library of custom characters for use across other marketing materials
Our Contributions:
- Executive Production
- Strategy & Concept
- Script & Copywriting
- Character Design
- 3D Animation
- Voiceover & Sound Design
- Illustration & Design
- Custom Social Media
Custom Social Loops
Once we knew our message, we shaped a mini social campaign to help launch it and far and wide. These custom looping videos and accompanying social media post-copy were developed to do just that. A package of unique copy, optimized for each platform, plus an accompanying graphic that is as informative as it is eye-catching? Yes, please.
Select Animation Stills
Character Designs
We developed several unique, 3D characters for this project, and then we rendered out each of those characters in a host of different poses and delivered the library to Caring Ambassadors to use across other collateral moving forward.
