So…Why do you need a video?

Why do you need a video? Because it’s the most valuable and engaging medium, has the best ROI and it’s 2019 so like, you’re already behind?

According to Forrester Research, one minute of video is worth 1.8 million words so, to put it more eloquently:

And those numbers are constantly changing, in favor of video.

There’s a reason YouTube is the second most trafficked site, after Google. It is one of the most effective social media marketing tactics, it’s credited by marketing professionals as the type of content with the best ROI, it is versatile, customizable and engaging.

So maybe you shouldn’t be asking why you need a video, but rather why you don’t already have one?

We’re here to help – contact us at info@thebanditry.co or via the form here.

Stats for quick reference:

• Over ⅓ of all online activity is spent watching video. (Insivia)

• 81% of businesses use video as a marketing tool (Hubspot, 2018)

• 4x as many customers would rather watch a video about a product/service than read about it (Animoto)

• Enjoyment of a promotional video increases purchase/engagement intent by 97%. (Kissmetrics)

• 97% of marketers credit video for boosting understanding of their product/service (Wyzowl, 2018)

• 76% say it increased sales and traffic (Wyzowl, 2018)

• 4 out of 5 users say that a video showing how a product/service works is important (Animoto, 2015)

• 9 out of 10 say videos are helpful in their decision process. (Insivia)

• Animated explainer videos increase conversion rates by 20% (Unbounce)

• Including a video on a landing page increases conversion rates by 80% (Insivia, 2016)

• Viewers retain 95% of a message after watching it in a video. (Insivia)